Agricultural industries in the Fitzroy Basin are demonstrating a commitment to sustainable production through the promotion of environmental management programs. For example, the cotton industry’s Best Management Practices program has improved farm efficiency and productivity along with protecting the environment and its natural resources. An Australian cotton sustainability framework called PLANET. PEOPLE. PADDOCK has been created to guide work to: set sustainability targets in the areas most important to industry and stakeholders. In regards to waterway health and the environment, the topics of most importance include: water, less drops per crop; carbon, acting on climate change; biodiversity, benefit from biodiversity; and pesticides, efficient responsible pesticide use.